Case study: Shiseido

A high engagement rate and new fans.
A national case study supported by a TV commercial and a Youtube campaign

Cool Tabs’ services helped us implement the sweepstakes easily and at a very competitive price, without the need for an agency. I would highlight how fast they were at troubleshooting.

Belén Muñoz-Casayús, Web 2.0 Project Manager of Shiseido Spain

Keys to Success:

  • The great visibility of the campaign: Most of it focused on TV and Youtube, promoting Shiseido‘s slimming product commercial
  • The campaign’s featured product is one of the most decisive factors: We’re dealing here with a prestigious product, which is the #1 slimming treatment in the upscale market.
  • Using different media to advertise the product with which we reward the winner on the one hand and the app itself on the other hand
  • Participating in the sweepstake was very simple: You just filled in your personal information and answered a question. Simple dynamics are a constant in our stories of success
  • A clear goal: get new fans and keep having an impact on participants through emailing

Create contests, promotions, raffles, surveys and quizzes for Facebook, Twitter, Instagram, Pinterest, etc.
Analyze & monitor any social content you need

  • Create contests & raffles with your Social Networks audience: photo contests, followers contests, hashtag promotions
  • Find out what data your competition gets with Instagram analytics tools: You can analyze any Instagram profile, hashtag or geotag.
  • Monitor profiles / hashtags / geotags on Instagram & Twitter that interest you and manage subscriptions to these monitorings to receive daily or weekly mails with them.
  • Performance data and graphics of the selected profile / hashtag / geotag on Instagram upto the last two years: Calculation of each KPI in the date range you select so you know the results for your social media marketing actions through our Instagram analytics tools.
  • Download reports with all your followers on Instagram & Twitter. You will get the following information: Username, bio, web, profile picture, full name, number of posts, number of followers, number of following and user ID.
  • Monitor your Facebook pages and compare yourself with your competitors (by country and sector). Export your data and charts in PDF and/or Excel.

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