What do you get out of an Instagram sweepstakes?
Connect with your followers
To increase engagement, opt for unique content that stands out to your followers. An Instagram contest is one of the best ways to connect with your followers and get to know them better.
When you run an Instagram contest, participants will become interested in your products or services and encourage their friends to vote for them so they can win. In these cases, a hashtag is the best way to spread the word.
Create original content
Participants upload original photos and videos for a chance to win your prize. The content generated by users will be directly related to your brand. They'll also share the content with their friends and other users.