What do you get with an Instagram contest?
Connect with your followers
To get the engagement to increase, you can choose different content that attracts the attention of your followers. A competition on Instagram may be the best way to connect with your followers and get closer to them.
When running a competition on Instagram, the you'll catch the participants' attention in your products or services and they'll encourage their friends to vote for them so they can win. In these cases, a hashtag is the best way to spread it.
Create original content
Participants will upload original photos and videos in order to win the prize. These user generated content will be directly related to your brand and, besides, they will share it with their friends and other users.