Guides, eBooks and resources

Find all the information you need to run a fabulous digital and social media marketing strategy in Cool Tabs guides, eBooks and other resources. Boosting your results and meeting your objectives will be easier than ever!

Retail sector: ideas for your sweepstakes and campaigns

Learn a ton of tricks, tips and good practices for running a successful lead and engagement generation strategy on social media for your retail brand.

Success Stories: Social Performance

Read our success stories and discover how to apply different social listening strategies to sectors such as telecommunications, health, sports and retail.

Guide: Social Media Analytics

Check out our measurement and reports tools, define KPIs and see if your social media strategy is working with this analytics guide. Plan, edit and make all the right decisions when it comes to social media monitoring!

Guide: Instagram in your brand strategy

Over the last few years, Instagram has become the fastest-growing social network. It's also one of the best platforms for companies and brands to run their social media strategies. Discover all the key aspects and benefits of this platform to make the most of your efforts and get great results.

Guide: Social media metrics

Discover which social media metrics are most important for your business, depending on the objectives you need to meet: followers, engagement, leads... This guide teaches you how to check and measure your activities to see if they're getting the results you want and having the desired effect.

Guide: Inbound marketing and social media

Social media and inbound marketing make a great team… if you know how to use them strategically! In this guide, we use step-by-step explanations and real-life examples to demonstrate how you can generate leads with your social media profiles and how to implement an active social listening strategy.

Guide: Is there life after GDPR?

The General Data Protection Regulation is a big headache for many brands and companies. But, did you know that you can turn the GDPR into an opportunity for your marketing and lead-generation campaigns? With step-by-step explanations and real-life examples, we'll teach you how to create GDPR-compliant campaigns.