Social Listening & Analytics Hear what’s said about your brand, before it trends.
Monitor social media, news, forums and the web in real time. Analyse the conversation around your brand, sector and competitors with natural-language processing and automatic categorization.
How it helps
From conversation to decision.
Hear what’s said about your brand and get actionable stats from the data collected.
01
Global analysis
Monitor every relevant piece of content in real time from any source: social, forums, media and the web.
02
Real time
Instant notifications of mentions, activity spikes and opportunities the moment they happen.
03
Tailored actions
Custom reports with automatic classification and alerts by volume, time, location or category.
Complete monitoring
Every source, one dashboard.
Cool Tabs captures and categorizes your brand’s conversation wherever it lives.
On social media
Twitter/X and Instagram: profiles, mentions, hashtags and keywords. Enriched with author, gender, language and geolocation.
- "Top-notch customer support" #brandpositive
- Mention spike · +180% in 1halert
- #outage trending in Madridincident
On media & news
Track digital media and news portals about your sector and brand. Ideal for comms and PR.
- Your brand launches sustainable line · El Paíspositive
- Interest in ESG brands grows · Expansiónpositive
- Q1 sector analysis · Cinco Díasneutral
On forums & web
Any forum or specialised site you choose, integrated into your dashboard. Great for niches: gaming, health, tech.
- "Fibre issues today?" · telco forumincident
- New model review · redditpositive
- Price comparison · blogneutral
Technology & analysis
Intelligence on every conversation.
Semantic analysis (NLP)
Semantic dictionaries and keywords to categorize the conversation automatically.
Sentiment analysis
IBM Watson integration to classify each mention: positive, negative or neutral.
Geolocation
We locate up to 35-40% of Twitter content for territorial analysis.
Auto categorization
Classifies content by product, service or severity with no manual work.
Smart alerts
Notifications by volume, frequency, author or location. React sooner.
Influencer detection
Identify the most active and influential users in each conversation.
Competitor analysis
Compare your KPIs: engagement, reach, frequency and sentiment.
Downloadable reports
Export to PowerPoint, PDF or Excel. Ready to present.
Automated messages
Talk to affected users straight from the platform.
Where to start
What’s happening with your profiles?
Social Analytics
Analyse the evolution of your Twitter and Instagram profiles (or competitors’): engagement, reach, top content and support KPIs.
More on Social Analytics →What’s being said about a topic?
Social Listening
Monitor conversations around any hashtag, mention or keyword. Geolocate, identify influencers and rank the most active users.
More on Social Listening →What do people say about your brand?
Brand Monitoring
Multi-source monitoring: social, media, forums and web. Semantic categorization, incident detection and alerts in one panel.
More on Brand Monitoring →Results by sector
How different sectors extract intelligence from the conversation.
Telco
Real-time incident detection
Spot network, VoD or streaming failures before they escalate, categorized by type and severity.
Sports
Brand & sports trends
Know when each team is mentioned, which players trend and which matches drive conversation.
Health & Pharma
Side effects & seasonal trends
Detect possible side effects and seasonal symptoms by location and medication type.
Retail
Consumer & product trends
Extract style trends and preferences to decide product design and launch timing.
Start listening to your brand today.
7 days free with every feature. No lock-in.