Social Listening & Analytics

Monitor social networks, media, forums and websites in real time. Analyze the conversations of your customers, your industry and your competitors with natural language processing technology and automatic categorization.

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How can Cool Tabs help you?

Listen to what's being said about your brand before it becomes a trend. Get actionable insights based on the information collected.

Global analysis

Monitor in real time all relevant content and conversations from any source: social networks, forums, digital media and websites.

Real-time monitoring

Listen to what's being said about your brand on any online channel. Get instant notifications of mentions, activity peaks and opportunities as they happen.

Personalized actions

Generate custom reports with automatic content classification and intelligent alerts based on volume, time, location or categories.

Complete brand monitoring

Cool Tabs analyzes all relevant sources in a single dashboard.

On social networks

Monitor your social networks in real time to capture every user conversation about your brand, your products or your competitors. Data enriched with author, estimated gender, language and geolocation.

  • Twitter / X — profiles, mentions, hashtags and keywords
  • Instagram — profiles, hashtags and mentions
@martagomez2 min ago
"The new @brand campaign is amazing, just what I needed"
@carlos_ruiz4 min ago
"30 min without internet in central Madrid #outage"
@lucia_martin6 min ago
"100% recommend their customer service team"

On media and news portals

Track all digital media and news portals to extract relevant content about your industry, your brand or any topic of interest. Ideal for communication and PR teams.

  • News coverage and press releases
  • Automatic categorization by media type
Spain media · last 24h
Your brand launches new sustainable line
El País · 14:32
positive
Interest grows in brands with ESG commitment
Expansión · 11:15
positive
Industry analysis Q1 2026
Cinco Días · 09:48
neutral

On forums and specialized websites

Extend the search beyond social networks. We analyze any forum or specialized website you indicate and integrate it directly into your dashboard. Ideal for niche industries like gaming, health or technology.

  • Industry forums and user communities
  • Custom websites on client request
Anyone having fiber issues today?
telco forum 47 replies 2h
My experience with the new model (review)
reddit/r/sector 124 votes 5h
Q1 price comparison
specialized blog comments: 18

Advanced technology and analysis

Semantic analysis (NLP)

Semantic dictionaries and keywords to automatically categorize the conversation.

Sentiment analysis

IBM Watson integration to classify each mention as positive, negative or neutral.

Geolocation

We locate up to 35-40% of Twitter content for territorial and demographic analysis.

Automatic categorization

Classifies content by product, service or severity without manual intervention.

Smart alerts

Notifications by volume, frequency, author or location. Your team reacts faster.

Influencer detection

Identify the most active users and those with greatest influence in each conversation.

Competitor analysis

Compare your KPIs against your competitors: engagement, reach, frequency and sentiment.

Downloadable reports

Export to PowerPoint, PDF or Excel. Ready to present to clients, management or team.

Automated messages

Set up direct conversations with affected users from the platform itself.

Where to start

Social Analytics

What's happening with your social profiles?

Analyze the evolution of your Twitter and Instagram profiles (or your competitors). Engagement, reach, best content, customer service KPIs. Reports tailored to your needs.

More about Social Analytics
Social Listening

What's being said about a topic?

Monitor social network conversations around any hashtag, mention or keyword. Geolocate content, identify influencers and get rankings of the most active users in your campaign or event.

More about Social Listening
Brand Monitoring

What are users saying about your brand?

Complete multi-source monitoring: networks, media, forums and websites. Automatic semantic categorization, location analysis, incident detection and intelligent alerts in a single dashboard.

More about brand monitoring

Real results by industry

How teams from different sectors use Cool Tabs to extract intelligence from the digital conversation.

TELCO

Real-time incident detection

Identify network and service issues before they escalate to crisis. Cool Tabs automatically categorizes incidents by product type (network, decoder, contracting, channels), tags their origin and severity, and geolocates the problem.

Detect failures in VoD, streaming and TV (image, sound, sync quality). Leverage gaming sector conversation to identify lagging, packet loss or routing failures hard to spot with traditional monitoring.

Tweet categorization · last 7 days
network
77
contracting
27
channels
26
decoder
24
image error
13
SPORTS

Brand monitoring and sports trends

Run a complete monitoring of a sports league: participating teams, players, matches, rounds. Automated categorization lets you know when each team is mentioned, which players are trending and which matches generate the most conversation.

Automatic content classification enables weekly analysis of conversation evolution and insights for branding strategies, sponsored content and fan activation.

Conversation geolocation
69
18
2
5
3
HEALTH & PHARMA

Side-effect detection and seasonal epidemics

Analyze conversations on social networks and specialized forums to detect potential side effects of medications. Automatic filtering and categorization enable analysis of overall symptoms by location, medication type and geography.

Detect symptoms of seasonal diseases and epidemics. Thanks to geolocation (35-40% of Twitter content), you can perform geographic, temporal and gender analysis of how symptoms evolve in the population.

Geographic distribution · 6,834 mentions
Argentina · 30%
Spain · 25%
Mexico · 13%
Colombia · 5%
Chile · 5%
Other · 22%
RETAIL

Consumer trends and product design

Run a content curation and active listening strategy on your audience, your competitors' audience or any relevant niche. Extract insights on style trends, color preferences by gender and consumer details by season.

This categorized information enables key decisions on new product design, marketing and the optimal launch moment.

Trending keywords · spring 2026
sustainability earth tones organic cotton vintage oversize sage green linen slow fashion beige denim y2k