Brand Monitoring

Monitor what's being said about your brand on social media, news, forums and websites from a single dashboard. Spot issues in real time, measure sentiment and react before something escalates into a crisis.

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How Brand Monitoring helps you

Three pillars to watch, understand and protect your brand's digital reputation.

Multi-source watch

Monitor what's being said about your brand on social media, digital news, forums and websites from a single dashboard. One view, all the conversations.

Real-time alerts

Get instant notifications on mention spikes, sentiment shifts or any critical event. React before something escalates into a crisis.

Sentiment analysis

Understand how your brand is perceived with automated sentiment analysis powered by IBM Watson. Track positive, neutral and negative perception over time.

Multi-source

Multi-source brand monitoring

Listening to social media isn't enough. The conversation about your brand also happens in digital news, niche forums and websites. Cool Tabs unifies all of it in a single dashboard.

Social media

All user conversations about your brand or competitors on Twitter and Instagram, collected in real time with advanced filters.

News and digital press

News coverage, press releases and articles in digital media and news portals related to any topic of interest.

Forums and websites

Extend the search to specialized forums, blogs and any website you indicate. We integrate it directly into your monitoring dashboard.

Advanced technology and analysis

Multi-source

Networks, news, forums and websites in the same monitoring dashboard.

Sentiment analysis

Automatic sentiment attribution powered by IBM Watson Analytics.

Smart alerts

Notifications by volume, frequency, author or content location.

Automatic categorization

Semantic content classification by predefined categories.

Geolocation

Up to 40% of Twitter content is geolocated for territorial analysis.

Automated messages

Set up direct conversations with affected users from the tool itself.

Downloadable reports

Export every monitoring task data to PDF and Excel ready to present to leadership.

Use cases by goal

One tool, different goals depending on the team using it.

Brand reputation

Watch what's being said and how your brand is perceived

For corporate communications teams that need a continuous view of digital reputation. Measure overall sentiment, identify the topics generating most conversation and understand how the perception of your brand evolves over time.

Crisis management

Spot critical peaks before they get out of control

For response teams that need to react in minutes. Smart alerts detect any anomalous mention spike or sudden sentiment shift and notify the team in real time, with full context to make fast decisions.

Customer experience

Detect incidents and unhappy customers

For customer support teams looking to solve problems before they escalate. Identify negative-toned mentions, categorize them by incident type (complaint, technical issue, delay, return) and assign them to your team with full case context.

cool-tabs.com / incidents
M
@maria_lopez Complaint
"Been waiting 3 days for a response on my order. Anybody there?"
D
@diegoR Technical issue
"App keeps failing on payment. Tested on iOS and Android."
A
@anasc Complaint
"Expected much more for this price, honestly disappointed."