Social Listening · in depth Social listening applied to your sector.
Beyond monitoring mentions: discover how different sectors use Social Listening to anticipate, decide and protect their brand, with real examples.
What you’ll learn about your audience
Intelligence that goes beyond mentions.
Social Listening turns conversation into actionable knowledge.
Topics and trends
Which topics move your audience and how they evolve over time.
Real sentiment
How people feel about your brand, your products and your competitors.
Geolocation
Where the conversation concentrates for territorial activations.
Influencers and advocates
Who talks about you the most and who has the most influence.
Campaigns and hashtags
Campaign analysis and hashtag monitoring
Run hashtag campaigns on X and Instagram and measure their reach, evolution and impact from a single dashboard. All the conversation, live.
Reach, evolution and impact
Measure the performance of every campaign from minute one: number of posts, participating users, time evolution and estimated social impact.
Geolocated data
Get geographic insights from the content. The platform geolocates 35–40% of X content for territorial analysis.
Influence and rankings
Identify the most active users, top reposters and accounts with the highest influence in each campaign. Spot your brand's natural ambassadors.
Advanced technology and analysis
Semantic analysis (NLP)
Automated natural language processing with custom dictionaries and keywords.
Geolocation
Up to 40% of X content is geolocated for territorial analysis.
Sentiment analysis
IBM Watson Analytics integration to assign sentiment to every piece of content collected.
Automatic categorization
Content classification by predefined categories without manual intervention.
Smart alerts
Real-time notifications by volume, frequency, author or content location.
Multilanguage
Filter and analyze content by language for global or multi-market campaigns.
Influencer detection
Identify the most active users, top reposters and accounts with greatest influence.
Downloadable reports
Export the data of every monitoring task in PDF and Excel, ready to present.
Examples by sector
How different sectors extract value.
Telco
Real-time incident detection
Spot network, VoD or streaming failures before they escalate, categorized by type and severity. React in minutes, not hours.
Sports
Brand & sports trends
Know when each team is mentioned, which players trend and which matches drive conversation to activate your sponsorships.
Health & Pharma
Side effects and seasonality
Detect possible side effects and seasonal symptoms by location and medication type, with due vigilance.
Retail
Consumer & product trends
Extract style trends and preferences to decide product design and launch timing with real data.
Spot your brand’s trending topics.
Identify in real time which hashtags, words and topics are growing around your brand or sector. Get ahead of the conversation and seize the exact moment.
See Social Listening