Social Listening

Monitor the conversation around any hashtag, event or topic. Detect social trends before your competition and get actionable insights with semantic and sentiment analysis.

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How Social Listening helps you

Three pillars to listen, understand and react to what's happening on social media.

Hashtags and live events

Monitor any hashtag, mention or keyword on Twitter and Instagram from the moment you launch it. Measure reach, evolution and participation in real time.

Trend detection

Identify new topics and emerging conversations before your competitors. Adapt your content strategy to the actual pulse of your industry.

Insights and actionable alerts

Get real-time notifications when something important happens: volume peaks, sentiment shifts or mentions from influential accounts.

Campaigns and hashtags

Campaign analysis and hashtag monitoring

Run hashtag campaigns on Twitter and Instagram and measure their reach, evolution and impact from a single dashboard. All the conversation, live.

Reach, evolution and impact

Measure the performance of every campaign from minute one: number of posts, participating users, time evolution and estimated social impact.

Geolocated data

Get geographic insights from the content. The platform geolocates 35–40% of Twitter content for territorial analysis.

Influence and rankings

Identify the most active users, top retweeters and accounts with the highest influence in each campaign. Spot your brand's natural ambassadors.

Advanced technology and analysis

Semantic analysis (NLP)

Automated natural language processing with custom dictionaries and keywords.

Geolocation

Up to 40% of Twitter content is geolocated for territorial analysis.

Sentiment analysis

IBM Watson Analytics integration to assign sentiment to every piece of content collected.

Automatic categorization

Content classification by predefined categories without manual intervention.

Smart alerts

Real-time notifications by volume, frequency, author or content location.

Multilanguage

Filter and analyze content by language for global or multi-market campaigns.

Influencer detection

Identify the most active users, top retweeters and accounts with greatest influence.

Downloadable reports

Export the data of every monitoring task in PDF and Excel, ready to present.

Use cases by monitoring type

Each monitoring is configured according to what you want to listen to. These are the most common types.

Hashtag campaigns

Measure the impact of any brand hashtag

Launch a campaign with your hashtag, giveaway or initiative and monitor from the first minute how many users participate, what they post, where they are and what's the cumulative reach of the conversation. Top words give you a quick read of what's being talked about.

cool-tabs.com / monitoring / #BlackFridayBrand
#BlackFridayBrand
Nov 24 to Nov 30
Posts
8.4K
Reach
124K
Participants
2.1K
Top words
discount offer shop blackfriday shipping price brand launch gift stock
Live events

Real-time monitoring during the event

Follow the conversation of your conference, festival, match or product launch as it happens. Detect viral moments, top mentions and posts with the highest live engagement. React in real time with smart alerts on any activity peak.

cool-tabs.com / event / #BrandConference
#BrandConference
Event monitoring
Tweets/min
42
Total accumulated
1,847
Volume last 2 hours
@martag
"Leaving with so many ideas to apply next Monday #BrandConference"
@diego_l
"The level of speakers this year is being amazing #BrandConference"
Topics and public figures

Analyze the conversation about any person or topic

Study the digital conversation around a person, a media event or any topic of interest. Identify the most used words, the influencers that stand out and how interest evolves over time.

cool-tabs.com / monitoring / topics
Monitored topic
Last 30 days · 12,480 posts analyzed
sustainability recycling fashion eco-friendly circular consumption brand trend cotton organic production change
Top words by mentions
1 sustainability 3,842
2 fashion 2,998
3 circular 2,461
Social media giveaways

Hashtag giveaways, winner in one click

Require a hashtag as a condition of entry and the tool automatically collects every user who met the rules. Pick a random winner with one click and download the participant list.

cool-tabs.com / giveaways / #BrandGiveaway
#BrandGiveaway
Entry hashtag
Participants
1,247
Winner
L
@lucia_g
"I'm in, this would mean so much #BrandGiveaway"
★