Matching pairs game

With our matching pairs game you will be able to generate within minutes a complex game to challenge and entertain your audience, such as matching paint and painter, book and writer and so on. You will be able to set up a maximum time for each game and scores based on different achievements. Increase engagement across your digital channels and generate fun and entertaining ways of gathering your users’ attention.

What do you get with our Matching Pairs game?


Challenge and get your audience attention with different matching pairs games. Generate advanced competitions related to your brand and to your users’ interests, based on merits within the game to establish rankings with the most skilled and fast users. A whole new experience for your audience!

Go viral

Get your users engaged with your matching pairs game with actions and incentives so that users facilitate campaign amplification. Give away specific rewards to most active users and make your game to be a complete success across social media platforms and digital channels.

Get qualified leads

Our matching pairs game is the perfect tool to collect new leads and user data. Easily integrate the collected data with your CRM or database, activating additional qualification and segmentation questions so that you get to know your audience better.

Step by Step:

  • Configure a landing page and choose the way users will participate.

  • Encourage your users to follow your social network profiles and request social permissions for the app

  • Configure your multiple choice quiz and custom result screens.

  • Create legal requirements and a participation form to collect data

  • Analyze and optimize campaign conversion rates

General features:

  • Customize campaigns with your own look & feel. Template gallery

  • Multi-language

  • Responsive design compatible with any device

  • Tools and templates adapted to the General Data Protection Regulation (GDPR)

  • Configure your game, content and custom results

Cool Tabs is quick and easy to use

Segment your audience

Integrate the data collected with Cool Tabs with your CRM, DMP or email marketing platform. You can also segment data based on the results of your custom campaigns.

Your campaign — wherever you want it

Integrate your game with our content widget on your website, blog, app or Facebook page. Share your campaign on any social media account with a custom URL. Generate qualified leads on any channel.

Optimize your activity

Use our advanced statistics and conversion panel to analyze data in real time. Create user profiles based on feedback. Detect strengths and weaknesses and use them to make adjustments — it's easy.