Path stories

If you want to take your dynamic campaigns one step further, path stories are for you! With our "choose-your-own-adventure" path stories quiz, use conditional questions and customize the results based on user responses. White Label version available.

What do you get out of a path stories quiz?

Gamify and entertain your audience

Create unique and dynamic experiences for every user with our custom question and answer modules. Each quiz follows a path that varies depending on the response or decision the user makes while taking the quiz.

Increase your purchase conversion rates

What better way to recommend your products and services than by implementing custom techniques? A path stories quiz is one of the best ways to do this. Use results pages to redirect traffic to your website and get new customers.

Reach new audiences and collect their data

Path stories and crossroad quizzes are super fun! They help you stand out from your competition, increase participation rates, get you more leads and further segment your CRM based on participant responses — all while increasing your chances of going viral.

Step by Step:

  • Configure a landing page and choose the way users will participate.

  • Encourage your users to follow your social network profiles and request social permissions for the app

  • Choose and configure a variety of path questions and answers and create custom results

  • Create legal requirements and a participation form to collect data

  • Analyze and optimize campaign conversion rates

General features:

  • Customize campaigns with your own look & feel. Template gallery

  • Multi-language

  • Responsive design compatible with any device

  • Tools and templates adapted to the General Data Protection Regulation (GDPR)

  • Choose and configure paths with crossroads and custom answers

Cool Tabs is quick and easy to use

Segment your audience

Integrate the data collected with Cool Tabs with your CRM, DMP or email marketing platform. You can also segment data based on the results of your custom campaigns.

Your campaign — wherever you want it

Integrate your path story quiz with our content widget on your website, blog, app or Facebook page. Share your campaign on any social media account with a custom URL. Generate qualified leads on any channel.

Optimize your activity

Use our advanced statistics and conversion panel to analyze data in real time. Create user profiles based on feedback. Detect strengths and weaknesses and use them to make adjustments — it's easy.