What do you get out of a referral contest?
Grow your community
With a referral contest, your social media communities will grow because, in order to participate, users must sign up and share the campaign on their Facebook wall or send the link to their friends. They'll be in charge of promoting your campaign and brand.
Get qualified leads
It's easy to increase your CRM with this campaign. In order to participate, your followers and their friends must sign up for the contest by filling out a participation form. Make sure to ask for information you can use in your future campaigns.
Make your campaign go viral
If you decide to run a referral or invitation contest, incentivize your community to participate. The person who invites the highest number of friends wins. This way, your users promote your campaign and make it go viral organically while increasing engagement.