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Instant Win · Scratch and Win Let them reveal their prize with a Scratch & Win.

Configure a classic Scratch and Win giveaway online, where you can give away instant win prizes. Participants must complete an entry form and scratch off an image (scratcher card) to see if it is hiding a prize. Choose the number of entries, program the rewards you want to offer, and customize the image they have to scratch off.

Create your Scratch & Win · 7 days free See example

Included in the Gold and Diamond plans · See pricing

How it works

Everything you can configure in your Scratch & Win.

Schedule instant wins on exact dates and times

Random, automatic selection of winners

And certificate of validity.

Control and moderation of entries

Exclude users who have previously won

Custom messages for winners and non-winner

Step by step

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  1. 01
    Choose the app that corresponds to your Cool Tabs plan
  2. 02
    Define the ways to register and customize the design
  3. 03
    Activate the entry form with the data you want to ask for
  4. 04
    Configure all your prizes
  5. 05
    Customize the messages that will be displayed to winners and losers
  6. 06
    Add the image (scratcher card) that participants have to scratch off
  7. 07
    Include the legal terms and conditions
  8. 08
    Publish your Scratch and Win sweepstakes
  9. 09
    Analyze and optimize the conversion for your campaign

In every format

General Features

  • Register with an email address or social network (Facebook, X, Gmail, Yahoo, etc.)
  • Fully customizable design to adapt it to your look and feel
  • Template system
  • Multilingual functionality (over 20 languages supported)
  • Entry form with customizable fields
  • URL to the campaign’s microsite for its publication on any online channel
  • Content widget to integrate your campaign onto your website, app, blog, or pop-up
  • Responsive design, compatible for any device
  • GDPR tools
  • Options for viral marketing on social networks
  • Automated sending of emails/SMS
  • Tracking of Web footprints
  • Export data to your CRM or DMP
  • SSO integration
  • Other integrations: Zapier, Salesforce, Active Campaign, Zoho, Freshsales, Pipedrive, Xeerpa, etc.
  • Custom integrations
  • Advanced data analysis and dashboard reporting
  • Downloadable Excel spreadsheet of participants and winners

What it is

The thrill of scratching, digital and on-brand.

A Scratch and Win giveaway is one of the most effective campaigns for reaching your social audience. In addition to giving away instant prizes, these campaigns generate more excitement by covering the result of the draw with a customizable image that participants must scratch off to see if it’s hiding a prize.

Build on the appeal of an Instant Win sweepstakes and its high participation data to generate new leads or update data and integrate them into your CRM. Ask users for the personal data you are most interested in collating and maximize lead generation.

100%control over prizes, stock and odds
No codeready-to-use templates, no programming
24/7automatic prize delivery

✦ New · AI in Cool Tabs

Generate your Scratch & Win with AI in seconds.

Describe your promo and AI creates the on-brand design, the prize and consolation copy and the images. You just set the prizes and publish.

Try it with AI

What a Scratch & Win is used for

Sales

Drive purchases

Hand out coupons and gifts instantly and drive traffic to your store or e-commerce.

Leads

Capture sign-ups

The thrill of scratching hooks people: turn every card into a qualified sign-up.

Retail

Buy and scratch

Combine it with a pack code or receipt to reward every purchase.

Other mechanics you may like

See the full catalogue →

Launch your Scratch & Win today.

7 days free with every feature. No lock-in.

Create your Scratch & Win · 7 days free Talk to sales