Campaign catalogue Pick the perfect mechanic for your campaign.
50+ ready-to-use dynamics for your sweepstakes, contests and promos. Configure in minutes and publish anywhere, no code.
Sweepstakes
Grow your community by rewarding those who engage with your social posts. Collect entries and pick winners transparently.
-
Instagram sweepstakes
Run a giveaway among those who comment, mention a friend or use your hashtag on a post. Entries are collected automatically and the winner is drawn transparently.
-
Instagram Stories
Capture entries from replies and mentions on your stories. Perfect for fast, high-reach giveaways among your most active community.
-
Facebook
Draw winners from those who comment on or react to your Facebook page posts. Import the entries and run the draw with full guarantees.
-
X
Draw winners among those who repost your X posts. Entries are collected automatically and winners are picked at random.
-
Multi-platform
Combine entries from several social networks into a single sweepstakes. Multiply your reach and centralise every entry in one dashboard.
-
Excel sweepstakes
Upload your list of entrants in Excel, CSV or text and run the draw online in seconds, with a validity certificate.
-
Sweepstakes with form
Ask users to fill in a form to enter and grow your database. Define what data you collect and add legal and consent conditions.
Games
Add gamification to your strategy with customizable games. Boost engagement and dwell time while you capture leads.
-
Memory game
Find the matching pairs of cards before the timer runs out. A classic, addictive mechanic that boosts time spent with your brand.
-
Matching game
Match each item to its correct pair as fast as you can. Great for fun product, concept or image associations with your brand.
-
Runner
Players run through a scene dodging obstacles and grabbing bonuses for points. Fully branded and with a leaderboard of the top scores.
-
Puzzle
Reassemble a scrambled image against the clock. Use a product or campaign photo to reinforce brand recall while they play.
-
Spot the difference
Find every difference between two images before time runs out. An observation challenge ideal for highlighting product details.
-
Pop it!
Pop as many bubbles as you can to rack up the highest score. A fast, satisfying mechanic, perfect for mobile and instant attention.
-
Hidden objects
Find the objects hidden inside an illustration or photo. Hide your brand elements to create a memorable search experience.
-
Hangman
Guess the hidden word letter by letter before running out of tries. Set the words and hints around your brand, product or campaign.
-
Word search
Find the hidden words in the letter grid against the clock. Define your own keyword list to reinforce your messages.
-
Sort the letters
Rearrange the scrambled letters to reveal the hidden word. A quick brain-teaser, ideal for associating key terms with your brand.
-
Sports prediction
Users predict match or event results and earn points for correct guesses. With a live leaderboard, ideal for sports activations and sponsorships.
Instant Win
Hand out prizes and discounts instantly with winning-moment mechanics. Users find out if they won the moment they enter.
-
Instant Win
Schedule winning moments and hand out prizes automatically and randomly. Users find out instantly whether they’ve won when they enter.
-
Scratch & Win
Users scratch a digital card with finger or mouse to reveal their prize. The classic scratch mechanic, fully branded to you.
-
Prize wheel
Spin the wheel of fortune and reveal the prize you landed on. Configure prizes, design and the odds of each segment to your liking.
-
Jackpot
Spin the reels and see if you hit the winning combination. An exciting game of chance with fully configurable prizes.
Quizzes
Tailor-made tests, trivia, surveys and quizzes. Entertain your audience or gather feedback while you capture First-Party data.
-
Question - Answer
A single-question form to capture opinions or votes quickly. The fastest way to collect one specific data point from your audience.
-
Trivia
A quiz of questions with timer, scoring, feedback and a live leaderboard. Have fun with your community while you measure what they know about your brand.
-
Personality test
Based on their answers, each user gets a personalized profile or result. Highly shareable results that boost your campaign’s organic reach.
-
Survey
Collect tastes, preferences and opinions with a tailor-made survey. Turn every answer into useful First-Party data for your strategy.
-
Swipe
Users answer by swiping cards left or right. A quick, mobile-first mechanic, perfect for fast and fun surveys.
-
Logic jumps
Chain questions based on each user’s previous answers. Build personalized paths that adapt to every profile.
-
Pools
Users predict several results at once and compete on a leaderboard. Ideal for major sports events, festivals or galas.
-
Satisfaction survey
Measure customer satisfaction with formats like NPS, CSAT or custom scales. Spot areas to improve and act on the feedback collected.
-
Sudden death
A quiz where a single wrong answer knocks you out: get it right or you’re gone. The all-or-nothing tension maximises attention and excitement.
-
Timed quiz
A quiz against the clock, total or per question, that rewards speed. The pressure of the timer drives focus and competitiveness.
-
Recommender
From a few questions, it suggests the ideal product or service for each user. Turns discovery into a guided, personalized experience.
Contests
Drive user-generated content (UGC) with contests. Show entries in a public gallery and enable voting.
-
Photo
Users upload a photo and fill in the form to enter the contest. Show entries in a public gallery and enable voting.
-
Video
Participants upload a video from their device or social media. Ideal for creative challenges and high-impact user-generated content.
-
Stories or text
Collect quotes, recipes, anecdotes or any text from your users. Perfect for creative contests that generate original content for your brand.
-
Viral ranking
Users earn points by sharing and completing viral actions. Reward the most active and multiply your campaign’s organic reach.
-
Referrals
Each user earns chances by inviting their friends to take part. Turn your community into advocates and grow your database virally.
-
Instagram
Users enter with a post of their own mentioning your brand or hashtag. Gather the content in a gallery and give your community visibility.
-
Twitch
Users register and follow your Twitch channels to take part. Ideal for gaming activations and growing your streaming community.
-
TikTok
Participants enter with a video from their TikTok profile. Tap into the platform’s virality to amplify your challenge or campaign.
-
Voting
Users pick their favourite among entries in duels or galleries. Drive engagement and break ties with your community’s voice.
Codes & loyalty
Connect your actions to the point of sale: hand out coupons, validate codes or verify purchase receipts with AI.
-
Discount coupons
Generate and hand out personalized discount codes instantly. Turn followers into customers and measure the impact at your point of sale.
-
Code validation
Validate the promo codes you distributed on packaging or in-store. Reward purchase and loyalty by verifying each code in real time.
-
Receipt validation
The user uploads a photo of their receipt and AI reads the store, products, date and amount. Validate purchases automatically for “buy and win” promotions.
Multi-campaign
Bundle several dynamics into one campaign to drive recurring participation over days or weeks.
✦ New · AI in Cool Tabs
Build any campaign with AI.
Pick a mechanic and let AI do the heavy lifting: it builds the steps, generates on-brand design and images, writes the questions and tunes the CSS. You review and publish.
Discover Cool Tabs AI- Generates design and images
- Writes questions and copy
- Tunes the CSS to your brand
- Reads and validates receipts
Can’t find your mechanic?
Tell us your idea and we build a 100% bespoke dynamic, tailored to your goals and your brand.
Your campaign, live in minutes.
7 days free with every feature. No lock-in.
Start free